Universal Studios
Orlando, Florida

As rumors swirled throughout 2012 about the next big attraction to come to Universal Studios, teams of designers, constructors and creative forces were behind the scenes working together to wow visitors. Universal Studios Orlando announced the arrival of Transformers: The Ride-3D, bringing Optimus Prime and Bumblebee to life via a four-and-a-half-minute ride complete with 3D visuals and other sensory special effects.

BRPH designed the 80,000-square-foot attraction, including a basement to support the multi-level interactive ride, indoor queueing and a gift shop. Our team ensured the integrity of the infrastructure through design of the building envelope and shell, life-safety analysis, foundations, catwalks and miscellaneous supports for the ride backdrop. The most surprising part of the ride wasn’t the impressive technology or its unique marketing. In less than one year, including fast track design, this project went from just a rumor to an open-for-business attraction. Transformers: The Ride-3D was completed in just 11 months, representing the fastest construction project/opening in Universal history.